Guide & Founder, Akumal Bay

Fourteen years in the same bay.

I didn't plan to become a tour guide. I planned to spend a season in Akumal and move on. That was 2010.

Xarou, guía de Akbay Tours
✓ Certified operator · Founded 2010 · Born and raised in Akumal
Xarou
Founder & Head Guide · Akumal Bay, Mexico
"I didn't plan to become a tour guide. I planned to spend a season in Akumal, learn to read the bay's currents, and move on. That was 2010. The turtles were still here in 2011. And in 2012. By the time I understood why — the seagrass, the specific limestone shelf at four meters, the way the morning light enters the bay between seven and ten — I had stopped planning to leave."

I limit every tour to six people. Not because six sounds exclusive. Because I cannot safely read the water, watch the turtles, and watch six human beings simultaneously if the group is larger. Fourteen years taught me that. The bay does not wait for a distracted guide.

There is a group of green sea turtles that has used the same seagrass bed in the southeastern corner of the bay since at least 2019. I have watched them through four seasons. I know which one has the notched rear flipper. I know which time of morning they feed closest to the surface. I tell my guests this not because it is impressive, but because it is true, and because the truth is more interesting than anything I could invent.

2010
Year Akbay Tours was founded
+200
Guests welcomed — all 5-star reviews
6
Guests per tour — chosen, not forced
5.0★
Average rating across every review
What we stand for

The choices that keep guests coming back

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The turtles set the cap, not the revenue targets

Larger groups send noise and turbulence through the water. The turtles retreat and don't come back. Xarou caps every tour at 6 because that's the number where the encounter stays real — and he's been in this bay long enough to know exactly what happens when it's not.

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Six people. Every tour. No squeeze-ins.

We have never run a tour with 7 people. We will never run a tour with 7 people. When the 6th spot sells, the day is full. No exceptions, no special cases, no 'just one more.'

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$45. That's the final number.

The price on this page is the price you pay — period. No resort fee at checkout. No required add-ons. No photo package hard-sold at the end. Snorkel gear, fins, and life jacket are included. Cancel 24 hours before and every dollar comes back.

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When the camera is in the water, the video is yours

Some tours have a filming crew in the water. When they do, they build a personal edited video of your swim and send it via WhatsApp at no charge. Guests have mentioned this in multiple independent reviews — not because we asked, but because it caught them completely off guard.

A question before you book? Xarou answers every message personally — not a call center, not a chatbot.

💬 Message Xarou on WhatsApp